“Interestingly, we found that no matter what market, our customers are doers.
“As designers, we engaged with customers much earlier in the process, spent more time with them and got more insights than ever before.” Until then, click on the link below to enjoy a sneak peek of the design process with the next-generation Ranger’s Chief Designer Max Tran, who reveals how thousands of owner insights from around the world helped influence the truck’s design and many of its key features.
With a rugged new Built Ford Tough look, and a host of new features that boost productivity, capability and versatility, the next-generation Ranger is designed to go more places, work harder and offer more comfort and refinement than ever before.ĭiscover the next-gen Ranger on November 24, streaming live at. This customer-centric approach helped Ford design and engineer solutions with the next-generation Ranger that customers wanted and would appreciate. Ford Announces Next-Gen Ranger Reveal Date - with video : Ford Motor Company will reveal the much-anticipated next-generation Ford Ranger pickup on November 24.įord has reimagined, redesigned and reengineered the Ranger to be the smartest, most versatile and most capable Ranger yet for customers in moreįord Motor Company will reveal the much-anticipated next-generation Ford Ranger pickup on November 24.įord has reimagined, redesigned and reengineered the Ranger to be the smartest, most versatile and most capable Ranger yet for customers in more than 180 markets around the world.įord conducted more than 5,000 interviews and worked with hundreds of pickup owners, in dozens of workshops across the globe to find out how owners used their trucks, what they liked, what they wished it had and what experiences mattered the most to them.
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